If you are shopping on Regent Street and want to find out all there is to know about the Mile of Style, it's time to download the Regent Street App. Regent Street has become the first purpose built shopping street in Europe to pioneer this innovative mobile app, which delivers exclusive personalised content whilst you shop. The exciting app, which is available to download from the App Store and Google Play now, uses unique beacon technology which allows you to receive alerts from the stores you love via their Bluetooth connection. Beacons have been installed along the street at participating stores so when you visit Regent Street, tailored content from brand new in-store promotions to upcoming events and exclusive offers will be sent direct to your phone. The Regent Street App enables you to explore the very best of what the street has to offer, helping you plan your visit, introduce you to great new brands and receive exclusive offers.